PARIYA
YARAHMADI
luxury brand leader, creative director
SCROLL
luxury brand leader, creative director
Luxury Brand Leader with over a decade of experience in luxury fashion and premium automotive, specializing in brand strategy, merchandising, and marketing across international markets.
Organized and led an exclusive brand activation in Toronto’s prominent Yorkville neighbourhood, featuring an evening of curated music, catered food and drinks, and an elevated shopping experience. Secured strategic sponsorships to support event execution and premium giveaways, enhancing brand visibility and guest experience. The event fostered an intimate brand moment with a curated guest list of fashion and beauty influencers, driving authentic engagement and luxury market positioning.
Managed all external stakeholder and partner relationships across Canada, ensuring full compliance with BMW and Mercedes-Benz operational standards and processes. Oversaw national inventory and auction sales, acting as the primary point of contact for auction houses. Streamlined internal workflows to improve turnaround times, enhance communication between partners, and ensure smooth, efficient operations across all vendor and dealership networks.
Developed and executed strategic partnership alliances across both the fashion and automotive industries, designed to create long-term value beyond single transactions. Focused on building mutually beneficial collaborations that strengthened brand positioning, improved business outcomes for all parties, and laid the foundation for sustained future partnerships. Ensured each collaboration was strategically structured to drive continued growth and ongoing business opportunities.
Brand mood creation, editorial direction, and behind-the-scenes storytelling. I specialize in cinematic storytelling, luxury campaigns, and creative process documentation.
From hand-drawn design to finished garment, brought to life with precision and artistry. Showcasing meticulous design and luxury details behind each piece.
Hand-drawn fashion illustrations and technical sketches that bring design concepts to life. Combining artistic vision with technical precision for luxury collections.
Toronto, Canada
Scaled luxury swimwear label from concept to retail distribution across Canada. Designed and produced premium collections in Brazil and Italy using exclusive fabrics. Achieved 90% YoY sales growth through limited-edition drops and refined positioning.
Toronto, Canada
Directed branding, marketing campaigns, and client engagement across multiple locations. Led complete dealership rebrand including visual identity and website launch.
Toronto, Canada
Managed multimillion-dollar inventory portfolios, optimizing profitability and turnover. Led remarketing campaigns and customer programs reinforcing luxury positioning.
Toronto, Canada
Curated seasonal fashion collections through trend analysis and sales insights. Managed product launches, retail campaigns, and influencer collaborations.
Ready to discuss business direction, objectives, and challenges. Available for both FTE & FTC engagements.