PARIYA
YARAHMADI

luxury brand leader, creative director

Pariya Yarahmadi
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MY BIO

Luxury Brand Leader with over a decade of experience in luxury fashion and premium automotive, specializing in brand strategy, merchandising, and marketing across international markets.

MY EXPERTISE

Creative direction

PHOTO & VIDEO PRODUCTION

Brand mood creation, editorial direction, and behind-the-scenes storytelling. I specialize in cinematic storytelling, luxury campaigns, and creative process documentation.

Product development

ANUFACTURING & MERCHANDISING

From hand-drawn design to finished garment, brought to life with precision and artistry. Showcasing meticulous design and luxury details behind each piece.

Events & partnerships

BRAND ACTIVATIONS

Event organization, activation, collaboration, and partnership management across luxury automotive and fashion sectors. Led VIP activations and stakeholder relations.

Brand strategy

STRATEGIC PLANNING

Developing comprehensive brand strategies that align with business objectives and market positioning. Creating cohesive brand experiences across all touchpoints.

Manufacturing & production

SUPPLY CHAIN

Overseeing end-to-end production processes from concept to delivery. Managing supplier relationships and ensuring quality standards across manufacturing operations.

Fashion illustration

CREATIVE DESIGN

Hand-drawn fashion illustrations and technical sketches that bring design concepts to life. Combining artistic vision with technical precision for luxury collections.

MY RESUME

Aug 2024 – Present

Creative manager — YRA Swimwear

Toronto, Canada

Scaled luxury swimwear label from concept to retail distribution across Canada. Designed and produced premium collections in Brazil and Italy using exclusive fabrics. Achieved 90% YoY sales growth through limited-edition drops and refined positioning.

  • Cut production turnaround time by 50% through optimized manufacturing
  • Increased online sales by 40% and retail by 80%
  • Hosted VIP fittings and private events to strengthen client partnerships
Aug 2022 – Aug 2024

Marketing manager — Driven Automotive Group

Toronto, Canada

Directed branding, marketing campaigns, and client engagement across multiple locations. Led complete dealership rebrand including visual identity and website launch.

  • Boosted lead generation by 20% through targeted TikTok and digital campaigns
  • Increased social engagement by 80% via PR and influencer activations
  • Streamlined campaign ROI tracking, improving efficiency by 40%
Mar 2018 – Aug 2022

Senior marketing specialist — Mercedes-Benz Canada & BMW Canada

Toronto, Canada

Managed multimillion-dollar inventory portfolios, optimizing profitability and turnover. Led remarketing campaigns and customer programs reinforcing luxury positioning.

  • Reduced reconciliation time from 60 to 7 days
  • Digitized administrative systems
  • Contributed to global top-performing Mercedes-Benz remarketing team
Dec 2015 – Mar 2018

Assistant buying manager — BEDO

Toronto, Canada

Curated seasonal fashion collections through trend analysis and sales insights. Managed product launches, retail campaigns, and influencer collaborations.

  • Achieved 20% annual sales growth via optimized assortments
  • Produced photoshoots and marketing assets for seasonal collections
  • Negotiated vendor contracts and streamlined inventory management

SKILLS

Brand strategy

Luxury Brand Strategy Collection Planning Trend Forecasting Visual Merchandising

Marketing & digital

Digital Marketing Influencer Campaigns E-commerce Strategy Content Creation

Operations

Vendor Relations Contract Negotiation Inventory Management Budget Planning

Creative

Creative Direction Photoshoot Production Event Planning Partnership Management

CONTACT ME

Let's connect

Ready to discuss business direction, objectives, and challenges. Available for both FTE & FTC engagements.

Email: contact@pariyayarahmadi.com
Location: Toronto, Canada
Languages: English, Farsi

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Get a detailed overview of my experience and achievements

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